Brand Usage & Marketing Guidelines
MIRRIKH Brand Identity Protection & Marketing Policy!
Purpose
The purpose of this policy is to protect the authenticity, integrity, and reputation of the MIRRIKH brand while enabling authorized Channel Partners and Business Associates to market the company’s projects professionally and consistently.
These guidelines are mandatory for every individual, dealer, channel partner, franchisee, business associate, marketing agency, or third party representing MIRRIKH.
1. Ownership of Intellectual Property
The following are the exclusive intellectual property of Mirrikh Infratech Pvt. Ltd.:
- Mirrikh name
- Mirrikh logo
- Mirrikh.com domain
- Project logos
- Project names
- Company taglines
- Brand identity
- Brochures
- Videos
- Presentations
- Website content
- Images
- Marketing creatives
- Floor plans
- Maps
- Digital assets
- Social media creatives
- Corporate identity materials
All rights are reserved by Mirrikh Infratech Pvt. Ltd.
2. Authorized Use
Permitted uses include:
- WhatsApp marketing
- Social media posts
- YouTube
- Print advertisements
- Hoardings
- Banners
- Digital campaigns
- Corporate presentations
- Email marketing
- Events and exhibitions
Only official marketing materials provided or approved by
the company may be used.
3. Official Domain Policy
The only official website is:
www.mirrikh.com (https://www.mirrikh.com or http://www.mirrikh.com)
Partners shall:
- Direct customers only to the official website.
- Use official website links only.
- Never create misleading website links.
The company reserves exclusive rights over the MIRRIKH web identity.
4. Restricted Domain Registration
No person or organization shall register, own, operate, purchase, reserve, or promote any domain name that includes or resembles:
- Mirrikh
- Mirrikh Group
- Mirrikh India
- Mirrikh Realty
- Mirrikh Property
- Mirrikh Infra
- Mirrikh City
- Any confusingly similar variation
- Project names owned by Mirrikh
- Abbreviations likely to mislead the public
This restriction applies to all domain extensions including, but not limited to:
.com
.in
.co
.org
.net
.biz
.info
.online
.site
.tech
.co.in
and any future domain extension.
Unauthorized registrations may result in legal action and
immediate termination of business association.
5. Project Name Protection
Project names remain the exclusive property of the company.
No Channel Partner shall:
- Register project names as domains.
- Create social media pages implying official ownership.
- Use project names for unrelated businesses.
- Use project logos without authorization.
- Register trademarks based on company projects.
6. Logo Usage Guidelines
The official logo must never be:
- Modified
- Redrawn
- Recreated
- Distorted
- Rotated
- Animated without approval
- Cropped
- Recolored
- Stretched
- Combined with another logo
- Used on inappropriate backgrounds
- Used in a misleading manner
Only official logo files supplied by the company may be used.
7. Marketing Material Usage
Partners may use only officially approved:
- Brochures
- Flyers
- Videos
- Presentations
- Rate sheets
- Price lists
- Payment plans
- Maps
- Project photographs
- CGI renders
- Logos
- QR codes
Any self-designed marketing material containing the MIRRIKH brand must receive prior written approval.
8. Social Media Guidelines
Partners may create promotional content provided that:
- Information is accurate and current.
- Official logos and branding are used correctly.
- No false commitments are made.
- No unofficial pricing is published.
- No misleading advertisements are created.
- Company reputation is protected.
Official social media accounts must never be impersonated.
9. Advertising Standards
Partners shall not:
- Make false investment guarantees.
- Promise assured appreciation unless officially announced.
- Misrepresent government approvals.
- Alter pricing.
- Edit legal documents.
- Misquote company representatives.
- Publish misleading comparisons.
- Use fake testimonials.
- Spread rumours regarding competitors.
10. Brand Representation
Every partner represents the company’s reputation.
Professional conduct is expected during:
- Customer meetings
- Site visits
- Exhibitions
- Digital marketing
- Public speaking
- Social media interactions
11. Prohibited Activities
The following are strictly prohibited:
- Unauthorized logo creation.
- Fake websites.
- Duplicate websites.
- Similar domains.
- Unauthorized mobile applications.
- Fake booking portals.
- Unauthorized payment collection websites.
- Unauthorized brochures.
- Editing company videos.
- Removing company branding.
- Misusing customer data.
- Creating confusion regarding ownership.
12. Copyright
All marketing materials are protected under applicable Copyright laws.
Unauthorized reproduction, copying, distribution, modification, or commercial use is prohibited.
13. Trademark Protection
The names “MIRRIKH” and all associated project names are proprietary assets.
Unauthorized commercial use may constitute trademark infringement and passing off.
14. Approval Process
The following require prior written approval:
- New advertisements
- Large-scale campaigns
- Outdoor branding
- Exhibition materials
- Newspaper advertisements
- Television advertisements
- Radio campaigns
- Custom videos
- Custom brochures
- New landing pages
- Third-party marketing agencies
15. Reporting Misuse
Partners are encouraged to immediately report:
- Fake websites
- Similar domains
- Fake social media pages
- Logo misuse
- Fraudulent advertisements
- Unauthorized promotions
- Copyright violations
Protecting the brand is a shared responsibility.
16. Enforcement
Violation of this policy may result in one or more of the following actions:
- Written warning
- Removal of marketing authorization
- Suspension of Channel Partner status
- Blocking of Business IDs
- Cancellation of dealership or franchise rights
- Withdrawal of promotional support
- Recovery of damages
- Civil legal proceedings
- Criminal complaints where applicable
17. Reservation of Rights
Mirrikh Infratech Pvt. Ltd. reserves the right to:
- Modify these guidelines at any time.
- Approve or reject any marketing material.
- Direct removal of non-compliant content.
- Take legal action against unauthorized use of its intellectual property.
18. Acknowledgement
By promoting MIRRIKH or any of its projects, every Channel Partner acknowledges that they have read, understood, and agree to comply with these Brand Usage & Marketing Guidelines.
Failure to comply may lead to disciplinary and legal action.
Issued by:
Mirrikh Infratech Pvt. Ltd.
cmo@mirrikh.com
www.mirrikh.com
© All Rights Reserved.
